Inherit Clothing Catalog
The objective of this project was to develop a product catalog for an e-commerce website. I selected the Christian clothing company, Inherit, for this project and expanded upon their brand identity.
Catalog Specifications
Expanded Brand Identity
Build off of brand's existing identity and add elements or opportunities
Education Section
Section to teach brand's audience something beneficial to them and related to the brand
Grid Section
Showcase grid structure being utilized for product organization
Lifestyle Section
Showcase products being used by people
About Section
About us section for the company
Target Audience
Bio and Goals
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Age- 22–40
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Occupation-
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Church staff (ministries, admin, worship support)
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Content creator / influencer (faith & lifestyle)
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Small business owner (Etsy, handmade goods, etc.)
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Location- Suburban and small-town communities across the Midwest & Southern U.S.
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Education- Some college to Bachelor’s degree
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She is rooted in faith and values a life centered around family, purpose, and community. Whether she’s working, raising children, or serving in her church, she is intentional about how she presents herself. She seeks modest, feminine clothing that feels both modern and timeless. She’s drawn to brands that feel trustworthy, uplifting, and aligned with her lifestyle, often discovering them through social media or word of mouth.
Motivations
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Faith-aligned lifestyle
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Modesty with style
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Community and belonging
Frustrations
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Immodest or overly trendy fashion
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Lack of flattering modest options
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Fast fashion with poor quality
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Brands that don’t reflect her values
Personality
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Warm
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Faith-driven
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Graceful
Concept & Identity
I took various inspirations from other catalog projects from work I found on Behance and a few on Adobe Stock and started to brainstorm ideas. This brand was very feminine, conservative, and stylish and had many photos in fields or floral areas. I used their color palette which was mainly a
brown color and pink with some grays. Because this brand was tailored to women, I introduced shapes with curves or rounded elements and added blending effects so outdoor images would bleed through the shape blocks in back of the models. My overall theme for this brand was “Inspiring Authenticity” in which I made figures or images pop out to “stand out” and
be bold in a modest sense in comparison to many other clothing brands out there.
Type Experiments
Cover Concepts
Cover
After the completion of the cover design, I applied the theme and stylistic choices I made here to the rest of the spread designs.
Grid Section Progress
For my catalog layout, I used a simple 3-column grid to arrange all of the content.
Grid Spread
The layout of this spread drastically changed from my initial start to completion. After rearranging some products and images, I much preferred this layout to the former. This spread design ended up developing into two separate spreads layouts.
The second variation is in my full catalog.
About Section Progress
About Spread
Education Section Development
Education Spread
Lifestyle Section Development
During the development of this catalog project, I switched from vector graphics of flowers to hand-drawn illustrations for a more authentic and organic approach to "Inspiring Authenticity."
Lifestyle Spread
Additional Spread Progress
Additional Spread
From my preliminary sketches and design ideas, I changed the majority of the layouts
that I was originally intending to make. I came to these decisions because I realized that the functionality and cohesiveness of the sketches did not translate well when I started to add content.
Full Catalog
This catalog was created for a project and is not associated with Inherit Clothing Co. Any images, logos, names, or any other copyrights featured in this project are the property of Inherit Clothing Co.. My work is not in any way officially associated with these copyright or trademark holders, nor do I declare any affiliation or endorsement with this brand.