Sequence
The objective of this project was to develop a fictional beverage product series with an AR-experience launched from a touchpoint on the can. I developed Sequence, an 80s themed energy drink for a nostalgia throwback.
Deliverables
AI- Enhanced Brand Identity
Identity with a logo, color palette, and typography selection
Promotional Video
Product promotion video
Packaging Series
Series of 3 energy drinks
Website
E-commerce website for purchasing beverage
AR-Experience
AR-experience launched from scanning the can graphics
Persona- Trevor Kingsley
Bio and Goals
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Age- 30
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Occupation- Graphic Designer
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Location- Austin, TX
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Education- BA in Graphic Design
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Trevor lives in the present but thrives on the energy of the 80s. An artist fueled by retro arcade games, synthwave beats, and bold aesthetics, he seeks brands that blend nostalgia with innovation. Always sharing his style and creative journey online, he craves drinks that aren’t just fuel—but experiences that match his vibe.
Motivations
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Nostalgia
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Unique experiences
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Quality
Frustrations
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Mainstream drinks
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Generic flavors
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Disconnected designs
Personality
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Creative
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Playful
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Visionary
Concept
My concept for this project was to develop an energy drink that was lively, very different from the existing energy drink market, and nostalgic. Sequence was born for people reminiscing on the '80s who enjoy the energetic and technological vibe.
Brand Identity
I chose the name Sequence as the brand name because it was both rhythmic and technological like the 80s. The color palette was neon and vibrant, so the can could stand out under UV lighting while the typography was geometric in nature. As for the stylization on the can, I developed minimalistic, broken down shapes that felt abstract yet pop enough to mimic '80s graphics.
Flat Designs
Package Design
Can Mockups
AR Experience Planning
The AR experience would be launched from scanning the artwork on the front of the can to unveil an '80s concert just for the viewer. Upon conclusion, two links would pop up: an Instagram story invitation and an '80s Spotify playlist to continue the party.
[Side note: I created this experience in Adobe Aero and timed each animation to a beat in an '80s sounding song. It took me over 12 hours to complete this!]
AR Experience
AR Elements
Product Promo Video
Low-fi Wireframes
